Upcoming Dates      

  • June 8 - 12, 2026 (In Person Only)

Commercial Editing Essentials Workshop

Commercial Editing Essentials Workshop - $1,500

[FIVE-DAY INTENSIVE, 10am-6pm]

“Alan is a super-experienced editor and an amazing instructor. Taking his class made me realize how little I know about editing — it’s a good feeling! The workshop is hands-on and incredibly personalized. And you’ll never be able to find the things he’s teaching on YouTube or anywhere else.” - Alicia, Editor

This five-day hands-on workshop provides a comprehensive dive into the world of commercial film editing, with a focus on narrative craft, pacing, and audiovisual impact. Through analysis of iconic campaigns, technical practice, and creative exercises, participants will gain a detailed understanding of how to structure, edit, and finalize short-form branded content at a professional level.

Working with Adobe Premiere Pro, participants will refresh core editing skills while advancing in areas such as VO integration, music selection, pacing, color correction, and commercial storytelling. In addition to practical editing, the course also explores the psychological and structural principles that make commercial content successful.

Over five days, participants will plan, script, cut, and finish their commercial project. resulting in a final piece that is both creatively distinct and technically polished.

Key Outcomes:

  • Refreshment of technical and creative editing skills using Adobe Premiere Pro

  • Mastery of narrative construction and emotional arc in commercial formats

  • Insight into commercial production workflows and psychological techniques

  • Understanding of format-specific editing strategies and export standards

  • Completed self-edited commercial content for personal reel or client use

Prerequisites: Basic knowledge of Adobe Premiere Pro, Avid Media Composer, or equivalent editing experience.

Note: This course is designed as a stand-alone offering but works best as the second part of the two-part Editing & Content Creation Workshop. You can see that class here. These can be taken together for a discount. Participants who complete both courses will gain a full-spectrum view of modern editing and digital storytelling.

Course Outline:

Day 1: Insights into Commercial Filmmaking

  • Introduction of the participants, presentation of the workshop framework, expectations, and goals of the participants

  • Overview of different decades of advertising film with many examples

  • Analysis and comparison of several commercials, especially the structure and the statement. Conclusion of what makes a good commercial

  • Differentiation between commercial and social media content

  • Introduction to the use of music and VO

  • Insights into the production flow of a highly budgeted commercial film production

  • Psychological tricks in advertising campaigns

  • Brief Adobe Premiere Pro interface review

  • Analysis of work brought along by the participants and sharing experience

Day 2: Premiere Pro Technical Refresher and Footage Handling

  • Efficient project setup and footage organization

  • Import and review footage

  • Practical footage handling, preparation, and organization in Premiere Pro

  • Footage management exercises

  • Overview of audio features and color correction possibilities

  • Overview of artwork creation and handling, text animation

  • Insight into formats and compression rates

Day 3: Planning, Scripting, and Footage Management

  • Introduction to various storytelling techniques and the power of a well-written voiceover

  • Editing considerations for main formats and cutdowns

  • Script an impactful VO

  • Record, import, and handle VO

  • Select and source music

  • Optimize workflows and collaborative practices

  • Create and structure a proper footage selection

Day 4: Practical Exercise: Select and Edit Your Commercial

  • Transitions, pacing, and rhythm for audience engagement

  • From selection to edit

  • LUT and look handling

  • Practical use of visual effects, sound effects, and color presets

  • Keyframe practices

Day 5: Practical Exercise: Edit and Finalize Your Commercial

  • Edit your commercial

  • Enhancement of visuality and storytelling

  • VO adaptation and fine-tuning

  • Professional sound mixing for impactful audio

  • Finalization and export

  • Final presentations

  • Analysis and group feedback of the work created

  • General recap, Q&A, and workshop wrap-up

Register

 

 

In-Person Classes:

119 W 23rd Street, Suite 1000, New York City, NY 10011