Upcoming Dates      

  • May 11 - 15, 2026 (In Person Only)

Content Creation for Social Media Workshop

Content Creation for Social Media Workshop - $1,500

[FIVE-DAY INTENSIVE, 10am-6pm]

“Alan is a super-experienced editor and an amazing instructor. Taking his class made me realize how little I know about editing — it’s a good feeling! The workshop is hands-on and incredibly personalized. And you’ll never be able to find the things he’s teaching on YouTube or anywhere else.” - Alicia, Editor

This five-day advanced workshop focuses on designing, editing, and delivering high-performing content for today’s most relevant digital platforms. It is ideal for creators, marketers, and filmmakers aiming to craft short-form media with strong storytelling, aesthetic quality, and platform-specific impact.

Participants will learn to plan and storyboard their campaigns, organize multi-format workflows, and create content in different aspect ratios (16:9, 9:16, 1:1) with a deep understanding of audience targeting. Special emphasis is placed on text integration, graphic elements, use of AI in content creation, and practical publishing strategies. Each participant will develop and edit a short content campaign designed for real-world platforms such as Instagram, TikTok, Facebook, and YouTube. The workshop ends with the final delivery of the campaign across multiple formats and group feedback.

Key Outcomes:

  • •Advanced knowledge of multi-format editing for social media platforms

  • • Storyboarding and strategic planning for digital content campaigns

  • • Integration of visual artwork, subtitles, text graphics, and AI-generated elements

  • • Publishing strategies: release planning, metadata, hashtags, and testing across devices

  • • Completed multi-format social media content, ready for release or portfolio

Prerequisites: Basic knowledge of Adobe Premiere Pro, Avid Media Composer, or equivalent editing experience.


Note: This course is designed as a stand-alone offering but works best as the second part of the two-part Editing & Content Creation Workshop. These can be taken together for a discount. You can see that class here. Participants who complete both courses will gain a full-spectrum view of modern editing and digital storytelling.


Course Outline:

Day 1: Insights into Content Creation and Platforms

  • Introduction of the participants, presentation of the workshop framework,

  • expectations and goals of the participants

  • Visual techniques for creating standout content

  • Know your audience

  • Know your platform (Instagram, TikTok, Facebook, YouTube etc)

  • Content ideation and development, detailed shot list creation and sequence

  • planning

  • Introduction to Storyboarding

  • Visualizing your script: Storyboard development

  • Practical storyboarding exercises

  • Brief Adobe Premiere Pro interface review

  • Analysis of work brought along by the participants and share experience

Day 2: Pre-edit Planning and Creative Elements

  • Technical shoot preparation: Equipment, logistics, and practical considerations for Social Media

  • The influence of shoot planning on editing and post-production

  • Invent my own style

  • Recognition value of my clips and/or campaigns

  • Create a strategic content release and publication plan

  • Editing considerations for main formats and cutdowns

  • Choosing the right timeline formats, e.g., size (4K, HD) and aspect ratio 16:9, 1:1,

  • 9:16) and plan accordingly

  • Budget and resource allocation tips

Day 3: Practical Exercise: Prepare Your Edit

  • Import and review footage

  • Practical footage handling, preparation, and organization

  • Artwork design and integration, Textsuper, and Subtitle creation

  • Use of AI

  • Record, import, and handle VO (real vs. AI-generated)

  • Select and source music (download providers vs. AI-generated tracks)

  • Narrative techniques for creating standout content

  • Integration of visual artwork and essential graphic design principles for digital content

Day 4: Practical Exercise: Editing

  • Edit your content campaign

  • Professional sound mixing for impactful audio

  • Color Grading Essentials

  • Keyframe practices

  • Transform longer formats into short formats

  • Create different formats (4K, HD / 16:9, 1:1, and 9:16)

Day 5: Editing, Results, and Publishing

  • Edit your content campaign

  • Enhancement of visuality and storytelling

  • Finalization and export of clips

  • Test the content on various gadgets (phone/laptop/TV) and platforms, fine-tuning

  • Final presentations and group feedback on the work created

  • Use of sublines, hashtags, and tags

  • General recap, Q&A and workshop wrap-up

Register

 

 

In-Person Classes:

119 W 23rd Street, Suite 1000, New York City, NY 10011